Takeshita Street (竹下通り, Takeshita-dōri) is a pedestrian shopping street lined with fashion boutiques, cafes and restaurants in Harajuku in Tokyo, Japan. Stores on Takeshita Street include major chains such as The Body Shop, McDonald's, and 7-Eleven, but most of the businesses are small independent shops that carry an array of styles. The shops on this street are often a bellwether for broader fads, and some are known as "antenna shops," which manufacturers seed with prototypes for test-marketing. Takeshita Street was a reliable place to go and purchase fake Japanese and American street brand goods from the early 1990s to 2004. Since 2004, a stronger metropolitan government stance on counterfeit merchandise has led to a decrease of such items being available to the public. Located directly across from the exit of JR East's Harajuku Station, Takeshita Street is very popular with young teenagers, particularly those visiting Tokyo on school trips, or local young people shopping for small "cute" goods at weekends.